Advanced Business Communication

Question: Discuss about theAdvanced Business Communication. Answer: Enron Corporation: Enron Corporation(formerly known as theNew York Stock Exchangeticker symbolENE) was a company operating in the energy, commodities, and service sector. It was situated inHouston, Texas. Since its foundation in 1985, it was functional until 2007 (Hamilton and Micklethwait 2016). As discussed by Wu and Olson 2015, the Enron scandal was the financial fraud. Although a variety of justifications or rationalizations are available for the collapse of the USAs seventh major corporation, communication status and pattern within the Enron Corporationcan be identified as one of the major factors those were typically responsible for the collapse of the company. As discussed by Hamilton and Micklethwait 2016, the company followed a poor communication channel which led it to the collapse. Both the upward and the downward communication channels were feeble in this organization. They employees were not updated about the factual status and the position of the company in the market. There was a major lack of communication from the leaders to the employees and lacks of listening from the employees to the leaders were responsible for the ethical collapse of the company. It is important for a company and its leaders to communicate the ethical values among the workers. In the context of Enron Corporationthe leaders were failed to communicate the ethical values to the subordinates rather, they sent a message of greediness, aspiration, risk taking and set a view that the established regulations and norms were not applicable to the senior authorities. As opined by Lozano 2012, it is important for the leaders to follow a 360-degree feedback channel in the organization. However, Enron Corporationfailed to do it. It made the leaders unaware of the internal operation of the organization which led to the financial collapse of the company. On the other hand, the stronghold of the corporate governance and the recruit of the outsiders in the leading positions disrupted the ethical base of the company (Cheney 2012). The distorted presentation of the accounts was an example of the ethical collapse of the company. They did not have any process of whistleblowing which would enable the employees to restrict any unethical behaviors. As opined by Arora et al. 2015, if the media reports and the other related sources of this case can be discussed it can be noticed that the leaders of the Enron Corporationfailed set the basic values before the employees. As opined by Wu and Olson 2015, the leaders of the Enron Corporationfailed in communicating appropriate values to create a moral climate maintaining adequate communication to be informed of organizational operations, and maintaining openness to signs of problems. ABC Learning: ABC Learningwas one of the major early childhood education service providers in the world. It was based in Australia. It was established in 1988 and got defunct in 2010 (Clarke and Dean 2014). As discussed by Ross et al. 2012, debt, a crisis of liquid assets and exaggerated asset values finally led to the end of ABC Learning. The ABC Learning's ascend and the devastating fall can also be identified as the impact of a bad or poor communication channel. As discussed by Clarke and Dean 2014, it is important for a company to encourage sharing of organizational information and feedback. It should be in both ways. The ABC Learningfailed to follow it. Employees and the leaders should exchange feedback to develop the company performance. On the other hand, it is important for a company to communicate the organizational values through open communication as well as example setting and punishment policy. ABC Learningdid not follow these strategies and faced the fall in the market. As opine by Ross et al. 2012, in ABC Learningthe authorities did not get updated messages from the employees about the financial position of the company. They were also sent a distorted report about the same. It was because of the lack of collaboration and a poor communication channel in the functional areas. As the leaders failed to set the ethical values with the help of an effective model of communication, the value expectation of the company from the workers was not clear. A greatly communicative and collaborative organizational environment endorses productivity, originality and motivation. As opined by Cheney 2012, in the context of ABC Learningthe poor communication within the company has demotivated the employees to work within an ethical guideline. The corporate governance practices of the ABC Learning were poor enough for the dysfunction the company. This corporate governance of ABC Learning forgot to communicate the market position with the stakeholders as well as the employees. It made both the stakeholders and the employees frustrated led to the bad eminence of the company. As discussed by Arora et al. 2015, the lack of communication led the leader of the ABC Learning to be aware of the internal operation of the company. The management was not engaging the workers who obtained the customer information in the decisions making process. It was restricting the open sharing of information and thus the relevant information was not sent to the concerned authority (Cheney 2012). Thus, this poor pattern and lack of communication within the above-discussed organizations led to the collapse of the ethical values and subsequent financial disruption of these companies. Reference: Arora, M.S., Rajput, P., Kapoor, S. and Jain, S., 2015. Nurturing Sustainability, Ethics and CSR in Corporate Communication: Through Regulatory Role of ASCI-An Analytical Study.IMS Manthan (The Journal of Innovations),8(2). Cheney, G., 2012. Casework and Communication About Ethics.Case Studies in Organizational Communication: Ethical Perspectives and Practices: Ethical Perspectives and Practices, p.315. Clarke, F. and Dean, G., 2014. Corporate Collapse: Regulatory, Accounting and Ethical Failure. InAccounting and Regulation(pp. 9-29). Springer New York. Hamilton, S. and Micklethwait, A., 2016.Greed and corporate failure: The lessons from recent disasters. Springer. Lozano, J.F., 2012, December. Communicating about Ethics with Small Firms: Experiences from the UK and Spain. InBusiness Challenging Business Ethics: New Instruments for Coping with Diversity in International Business: The 12th Annual EBEN Conference(p. 43). Springer Science Business Media. Ross, P., Sy, A. and Tinker, T., 2012. ABC Learning: accounting lessons never learned?.International Journal of Critical Accounting,4(1), pp.21-29. Wu, D.D. and Olson, D.L., 2015. Enron. InEnterprise Risk Management in Finance(pp. 11-14). Palgrave Macmillan UK.